Currently in the sales department at a new venue the
facility is looking for revenue generation for a new stadium that is opening
soon and will house multiple teams.
Tuesday, June 9, 2020
Aaron Rodriguez
Dr. Benjamin Corbett
Quantitative Analysis in
Sports
February 25, 2020
In my work and internships, the fundamental concepts from
the course have been applied to increase fan experience. One way it was used is
to increase the usage of guest relations kiosks by using old reports of
problems and running an analysis in order to understand where most complaints
were and placing a kiosk in that area in order to service the most people.
Other uses of statistics were to properly stock suites and understand the
spending habits of those guests. This helps our team provide the right services
to our guests to provide a consistent enjoyable experience. During
conversations at work course topics have come up when talking about the new
SoFi stadium. During conversations we would talk about how the seats are being
sold and how they are strategizing to sell more tickets. Statistical analyses
are used to understand who has already bought tickets and who would be the best
people to sell to based of the current information. During informational
interviews it has come up when I spoke with Steven Smith (Manager of Corporate
Sponsorships at the Los Angeles Rams) we spoke about his use of data in his
work. In his work he provides data to brands such as impressions and reach.
They have a partnership strategy team that also provides data such as
disposable income, how many fans bought a certain product and will use that to
decide what brands to partner with. Overall, data and analytics plays a large
role in sports because it provides information to tell managers more about the
consumes that they are targeting to increase sales and experiences. This
information tells interested parties whether it be a team or a brand to make
decisions to be successful.
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