Integrated Application Paper

Aaron Rodriguez

Dr. Benjamin Corbett

Quantitative Analysis in Sports

February 25, 2020

            In my work and internships, the fundamental concepts from the course has been applied to increase fan experience. One way it was used is to increase the usage of guest relations kiosks by using old reports of problems and running an analysis in order to understand where most complaints were and placing a kiosk in that area in order to service the most people. Other uses of statistics were to properly stock suites and understand the spending habits of those guests. This helps our team provide the right services to our guests to provide a consistently enjoyable experience. During conversations at work course topics have come up when talking about the new SoFi stadium. During conversations, we would talk about how the seats are being sold and how they are strategizing to sell more tickets. Statistical analyses are used to understand who has already bought tickets and who would be the best people to sell to based on the current information. During informational interviews, it has come up when I spoke with Steven Smith (Manager of Corporate Sponsorships at the Los Angeles Rams) we spoke about his use of data in his work. In his work, he provides data to brands such as impressions and reaches. They have a partnership strategy team that also provides data such as disposable income, how many fans bought a certain product, and will use that to decide what brands to partner with. Overall, data and analytics play a large role in sports because it provides information to tell managers more about the consumes that they are targeting to increase sales and experiences. This information tells interested parties whether it be a team or a brand to make decisions to be successful.